Push notifications are messages that are sent directly to a user’s device, typically through a mobile app, and appear as alerts or banners on the device’s screen. Here are some benefits of push notifications:

1. Increased visibility: Push notifications can increase visibility of your company’s services and offers by delivering the message directly to the user’s device. This can be especially effective for time-sensitive promotions or offers.
2. Better engagement: Push notifications can help to increase engagement with your company’s services and offers by reminding users about the value and benefits of your products or services.
3. Personalization: By using user data and behavior within the app, push notifications can be personalized to each individual user, making the message more relevant and valuable to them.
4. Improved conversion rates: Push notifications can help to improve conversion rates by reminding users about your company’s services or offers, and providing a clear call-to-action to encourage them to take action.
5. Cost-effective: Sending push notifications is typically more cost-effective than other forms of advertising, such as traditional media or paid search, making it an attractive option for companies with limited marketing budgets.

Overall, sending push notifications to app users about your company’s services and offers can help to increase visibility, engagement, and conversion rates, while also providing a cost-effective marketing solution for your business.